It’s Daffodil Month.
Canadian Cancer Society raises funds by selling daffodils which represents strength and courage.
A year ago while I was interning at Bell, the photography department collaborated with several departments to put together a campaign to raise awareness and funds to go towards a worthy cause. We were given direction by the marketing team on the look. We then planned and executed photo shoots around Bell’s Creekbank campus with associates from all departments of the PMP. We also did product shoots of the daffodils and the donation box and included behind the scenes photos. After completing edits, graphic designers and Media and Communication associates worked to create a catalog as well as digital signage that was to go up on flat screens around the department. Animators created an animation of the Bell Wordmark of the week using these daffodils. The overall look of the campaign and fundraising was a success.
I am proud to have photographed as well as participated in this CSR campaign.
All photos are owned by Bell Enterprises, Bell Mobility and the Professional Management Program (PMP) which has been released to Grecel Nepomuceno for presentment.
For more on my portfolio, please visit my official website at: